A note on quality and cost.
There are a few reasons why our bedding costs what it does.
The first is that the quality of linen we use (100% French flax) is only available from Europe, and therefore costs quite a bit to import given it’s coming a long way and is extremely heavy. The second reason, is that all our products are individually handmade, with French seams. Mum is the only one making each item, and she’s responsible for measuring, cutting, pinning, sewing and finishing each and every hem. French seams take about seven times longer than regular seams, so if we wanted to cut corners (pardon the pun) we could, and we could make more products in less time and therefore make a higher profit.
But we don’t - because you’re investing in a product that should last a really long time and triple-stitching everything means that it will. After costs, we add a small margin on top to account for the time Mum takes making each item.
While you’re here, let’s do a little equation. Let’s say you purchased a fitted sheet, a flat sheet and two pillowcases. For a queen size, you’re looking at around $685.00. Then, assume you’ll have them for say, at least seven years (which is entirely feasible), and that you rotate them with one other set, so you’re sleeping on them for half the year, each year. That’s 1,277.5 nights on our sheets. The cost per sleep works out to be $0.53c.
Consider then you purchase some cotton sheets and pillowcases from a retailer for $350.00. On average, cotton as a fabric is ⅓ of the strength of linen. If the cotton set then lasts ⅓ of the time the linen set does, you’ll need to replace it every 2.3 years, costing you $1,065.00. Assuming too that you sleep on it for 50% of the year, that’s 0.83c per sleep.
And just for good measure, let’s take 50 days off your store bought cotton set’s life for mass-produced offshore craftsmanship (versus triple-stitched French seams), and you’re up around 0.94c per sleep, almost double than the linen set.
How would you rather invest?